Brand Kit

Assets and guidelines for representing SportsPerp in press, partner integrations, community content, and marketing. Free to use under the terms below.

What’s in the kit

A downloadable ZIP at https://brand.sportsperp.xyz (confirm URL at launch) contains:

• Primary logos — wordmark + icon, light mode and dark mode, in .svg, .png (1x / 2x / 4x), and .pdf.
• Monochrome variants — for single-color printing and dark overlays.
• Icon-only marks — for favicons, app icons, and tight spaces.
• Color palette — .ase (Adobe), .gpl (Gimp), and hex reference.
• Typography — the display and body fonts used across our properties.
• Presentation templates — slide deck templates for partner meetings and community events.
• Social card templates — sized for X, LinkedIn, Farcaster, and Telegram.

Logo usage

Do

• Keep the logo legible. Minimum size: 24px high for the icon-only mark; 80px wide for the wordmark.
• Maintain clear space. Leave at least half the logo’s height of empty space around it.
• Use the light-mode logo on dark backgrounds and vice versa. Don’t invert colors manually — use the provided variants.
• Use the monochrome variant when a single-color context demands it. Pure white on a dark photo overlay, for example.
• Use the icon-only mark for favicons and app icons.

Don’t

• Don’t stretch or squish. Always preserve aspect ratio.
• Don’t add effects. No drop shadows, glows, or 3D transformations.
• Don’t recolor. The palette is part of the identity.
• Don’t animate. Static logo only, outside of our own official animations.
• Don’t imply a partnership. Using our logo does not imply that SportsPerp endorses your project.

Color palette

The core palette is deliberately small:

The palette will be finalized pre-launch and published in the brand ZIP.

Typography

We use a two-font system:

• Display font — a geometric sans-serif with strong personality, used for headlines and UI labels.
• Body font — a neutral, highly-readable sans-serif for paragraph text and documentation.

Both fonts will be Web Font Open License (OFL) or equivalent — freely embeddable in community projects. Exact choices published in the brand ZIP.

Design philosophy (for reference)

The frontend’s visual style is:

• Neubrutalism-leaning. Hard edges, bold typography, high contrast. No soft drop shadows or gradients-for-decoration.
• Dense, data-forward. Numbers matter. Type hierarchy emphasizes readable numbers (tabular figures, clear decimal alignment).
• Sport-inflected but not sporty. No jerseys, no stadium photography, no football clichés. The visual language borrows from trading UIs first, sports second.

Community and partner content doesn’t need to follow this exactly — use what works for your audience. Official channels stay consistent with the guide.

Using our name

• “SportsPerp” is one word, capitalized as shown. Not “Sports Perp” or “Sportsperp.”
• “$SPERP” is the token symbol, always uppercase, prefixed with $.
• “OBV Index” is the composite index we compute. OBV (“On-Ball Value”) is an industry-standard football-analytics methodology; SportsPerp’s composite indexing layer is ours, the underlying OBV signal originates with our data partner.

In writing, lead with “SportsPerp” on first mention; subsequent mentions can drop the “Sports” context if established (e.g., “the protocol,” “the exchange”).

Press

Boilerplate (for press releases or partner announcements)

SportsPerp is the first on-chain perpetual futures protocol for continuous sports-performance indices. Built on Solana, SportsPerp lets traders take leveraged positions on a composite On-Ball Value (OBV) Index — derived from institutional event-level football data — for Premier League teams and players. The protocol is live on devnet and is targeting mainnet before the 2026 FIFA World Cup.

Use verbatim or adapt; just don’t misrepresent the product.

Key facts (check before publishing)

• 68 markets at launch (20 teams + 48 players)
• 30 program instructions
• Spearman ρ = 0.9023 backtest vs 2023/24 EPL final table
• Program ID (devnet): 6d4fSCD7mNy7aDNS2mXUxYpZjFFQKBKwAsM5kojKQA6h

Always verify dynamic numbers (TVL, trading volume) against our public dashboard at publish time.

Attribution

Using our brand assets is free. We ask:

• Link to our official site (once published) when using the logo in a post, article, or integration.
• Don’t use the logo in a way that implies partnership unless there is one. “Built on SportsPerp” is fine; “SportsPerp × YourProject” implies co-branding and needs our written OK.
• OBV methodology attribution. OBV is an industry-standard football-analytics methodology consumed via SportsPerp’s institutional data partner. Our composite indexing layer is SportsPerp’s; the underlying OBV signal originates with the partner, whose name we do not publicise.

Requesting custom assets

For specific partner integrations or events, we can sometimes provide custom assets:

• Co-branded graphics.
• Localized wordmarks.
• Event-specific lockups.

Reach out through the official channels with your request. We usually respond within a few business days.

Further reading

• Official Links — where to download the kit and reach the team.
• Terms & Conditions — broader use rights (our trademarks do not grant protocol usage rights beyond normal).